Metaverse experience

Danielle MC Connell - Metaverse experience

That’s a wrap!

This round was short and sweet but boy did we learn a LOT!

Our last but definitely not least session was with Danielle McConnell, she came on to share all about Creating Experiences in the Metaverse, you read that right we took virtual events to yet another level so that you can as well.

Danielle MC Connell is the Marketing Director at Virtway.

In her session she shared about creating events in VR , 3D platforms and metaverse experience.

Here are our major takeaways

Metaverse is the new trend that has created a major stir worldwide.

So what is the metaverse?


We think Matthew Ball described it properly as he said a Metaverse is “ a massively saled interoperable network of real-time rendered 3D virtual worlds which can be experienced synchronously and persistently by an effectively unlimited number of users, each with an individual sense of presence while supporting continuity data such as history, identity, communications, payments, entitlements and objects”.

Misconception about the metaverse.

Metaverse is NOT:

  • Just VR
  • An NFT
  • A game
  • Meta or roblox
  • A place
  • A trend or hype
  • A replacement to the internet. 

So, the metaverse is the evolution of the internet with a growing digital universe that combines physical and virtual reality. Through the metaverse, people will have the opportunity to connect, create, work, and play. It is a parallel world to the physical world, virtually.

Evolution of the internet

  1. Mainframe Era
  2. Personal computing & the Internet
  3. Mobile & Cloud Era
  4. 3D experiences in the Metaverse.

Creating Events in the Metaverse

Virtual reality is something that has gained a lot of popularity in the last few years. A lot of people are talking about it and creating content for it. They want to build apps, experiences and conduct conferences.

So is it possible? 

The answer is yes. Anything is possible in the metaverse. No event is too small or too big in the metaverse. You can create

  1. Small corporate meetings
  2. Webinars with live streaming
  3. Presentations
  4. Networking events
  5. Conferences
  6. Trade show exhibitions
  7. Product showrooms
  8. Career fairs
  9. Internet activities and
  10. Team building activities

Metaverse is the next big thing. Customer experience in the metaverse is in its nascent stages but by using the right technology and learning, you can improve the customer experience while many experiences are reimagined, including the employee experience. 

To thrive in the metaverse, brands need to step up, provide winning customer experiences and get ahead of the competition by exploring the endless opportunities the technology has to offer. The core goal is to ensure the metaverse customer experience is equally engaging as the physical world and digital across all channels, touchpoints, and platforms.

Did you miss this session?

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